Works Archive - Threebrand

Distillery Select Series– The Dalmore

admin — Thu, 24 Oct 2024 09:20:59 +0000

Distillery Select Series
– The Dalmore

Working with The Dalmore Global brand Team, we are proud to have created the Distillery Select Series, a new range of limited-edition expressions. The designs exemplify a seamless blend of traditional craftsmanship and contemporary luxury, rooted in The Dalmore’s dedication to understated luxury.

From the choice of premium materials to intricate details in the glasswork and packaging, every element underscores the brand’s meticulous attention to detail and its reputation for producing elegant, high-quality single malt Scotch whiskies. Each touchpoint comes together to create an immersive experience that highlights both heritage and sophistication.

This special series is led by the ultra-premium 2000 Vintage Calvados Cask Finish. This exceptional whisky is presented in a luxurious crystal decanter inspired by The Dalmore’s iconic bottle design, with refined details that highlight its extraordinary nature.

Housed in a handmade oak display case, the box opens to reveal a beautifully embossed panel providing storytelling and tasting notes, each signed by Master Whisky Maker Gregg Glass. The case amplifies The Dalmore’s commitment to understated luxury.

Echoing this prestigious release, the 2007 and 2009 editions use the traditional The Dalmore bottle. However, each release is has a distinct secondary packaging designs tailored to their individual positioning. The carefully balanced labels emphasis sophistication and clarity. Positioned beneath the stag emblem, the label is printed on textured paper with rich vermilion accents and luxurious foil finishes.

The 2007 release features a unique rotating door mechanism that displays the bottle in its own glorifier, while the 2009 Vintage Sherry Cask Finish employs a robust solid boxboard construction. These distinct packaging designs lend each product in the range its own personality. Each of the outer casings is covered in finely textured linen finishes, enhancing the tactile experience.

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Dingle Distillery

Lisa Addie — Fri, 06 Mar 2026 14:33:30 +0000

Dingle Distillery From The Edge

Threebrand were briefed to refresh and amplify the Dingle brand and Distillery’s unique character through its packaging and web expression. Helping to elevate its premium-ness and visually expound its ‘Made of Dingle’ positioning.

Proudly located in the heart of the Gaeltacht and along the Wild Atlantic Way, Dingle Distillery is inspired by its locations rugged beauty, the rich traditions of the town, and its deep sense of community.

This essence is best expressed through its unique ‘Wren Boy’ icon which symbolises the distillery’s spirit of creativity and connection. This is drawn from the Dingle town’s historic ‘Wren Day’ celebrations, a centuries-old mid-winter celebration of music, storytelling and togetherness that reflects the heart of Dingle’s spirit. A place truly unto itself.

We were briefed to capture this unique set of influences and elevate the design of the entire whiskey range in order to set them up for the future with a larger core product range ranging from premium to super-premium.

To achieve this intent, we carried out a considered rework of the brand iconic ‘Wren Boy’ logo and redrew the Dingle logotype. Exploration for a new bottle was explored but we decided the existing actually work with strength and recognition.

Bottle labels and carton content were reviewed and rearranged to bring a touch of modernity, easier navigation, and to convey key attributes. We also decided on a revised colour palette and to add layers of texture that reflect the locations rugged nature but also aid ranging, Irish Whiskey in blues and Pot Stills in greens.

Other elements were added to raise the premium-ness such as subtle colour dabs that echo the town’s colourful high street and the use of copper foil over gold to reflect stills.

The final structural change was to drop secondary tubes for cartons and add a rigid box display for higher end limited edition and Single Cask releases.

We were also commissioned to review and redesign Dingle Distillery’s website. The objective was to translate the same sense of craft, heritage, and clarity found in the physical brand into a digital experience that felt equally considered.

Our approach focused on establishing a clear and intuitive UX framework, simplifying navigation, and prioritising the storytelling at the heart of the distillery. Crucially, the platform was designed with flexibility in mind. The navigation system and content architecture provide a scalable foundation that can evolve as the brand grows allowing new releases, and stories, to be integrated seamlessly without disrupting the user journey. The result is a digital presence that reflects the distillery’s craft while supporting its future development.

Six generations of crafting exceptional spirits – Micil Distillery

Brand Home Experiential / Packaging Design / Website Design

The heart of Donegal Gaeltacht whiskey – Crolly Distillery

Brand Creation / Brand Home Experiential / Packaging Design

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Refreshing A Speyside Classic – Speyburn

Lisa Addie — Mon, 15 Jul 2024 14:16:19 +0000

Increasing brand visibility in a competitive market – Speyburn Single Malt Scotch whisky

Speyburn has undergone a complete brand refresh with the core domestic range being the first step in this, marking a new chapter for the iconic Speyside distillery.

Tasked with evolving and refining the core domestic range we set out to address specific retailer feedback and improve visibility and brand stand out at the point of purchase.

Informed by consumer insight, our design solution utilises a ‘no frills’ look and feel, highlighting the flavour notes of each product and increasing the premium production feel through use of texture, foil and embossing.

A combination of a bright, eye-catching colour palette, more prominent branding and graphics conveying key flavour attributes, and illustrations at the bottom of the secondary packaging capture the cask finish of each expression along with details of the cask finish story – all of which allows for greater shelf visibility and is welcomed by those new to the world of whisky and seasoned whisky enthusiasts alike.

We also increased the prominence of key brand assets of the distillery’s pagoda-shaped roof and its1897 founded date in a nod to the brand’s historic legacy.

The whisky category Speyburn targets is very competitive and has seen a visual transition from more traditional cues and signals into more contemporary design plays to attract a less experienced consumer. The new creative takes the core brand DNA and represents it with the right balance of accessibility, provenance and premium cues to drive appeal and stand out.

Speyburn’s complete collection will carry the striking new design including a new expression to the range and will be rolled out across higher-aged expressions later this year – watch this space!

Distillery Select Series– The Dalmore

Limited Edition / Packaging Design

Dingle Distillery

Brand Refresh / Packaging Design / Website Design

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Whisky In Good Hands – The GlenAllachie

Lisa Addie — Mon, 03 Jun 2024 14:15:49 +0000

Whisky In Good Hands - The GlenAllachie

The GlenAllachie set out to modernise, premiumise and refine the brand to bring the packaging in line with the quality inside the bottle. With an acceleration in the demand for The GlenAllachie worldwide, the transformation was necessary to elevate the brand credibility and strengthen its visual appeal on a global scale.

Our brief was very much to approach this as an evolution of the exisiting brand, not a full overhaul, and to respect the quiet confidence this distillery has in itself. Our solution built upon the positioning of ‘Whisky in Good Hands’, focusing on the team including legendary whisky maker of 52 years, Billy Walker. The slanted design elements – inspired by the distillery’s unique shape and the brand’s upward trajectory – adds individuality, and visual appeal to the pack, while the double label was inspired by the two sides of the brands thinking – logic meets instinct.

With subtle touches such as the stone texture embossing on both the label and the carton
(a nod to the brands previous positioning of ‘Valley of the Rocks’) and colour coding
provides a connection for The GlenAllachie’s loyal customer base to the previous range look and feel.

The Wood Collection

As a pioneer in wood finishing, Master Distiller Billy Walker spends endless hours carefully analysing and monitoring various casks slowly maturing in their 16 on site warehouses. Once he determines that the spirit has met the perfect balance between wood and distillery influence, Billy proudly bottles in The Wood Collection.

Single Cask

Along with the core and limited ranges, the team is foever stumbling across hidden gems in their warehouses. These unique whiskies merit being showcased individually. Our design reflects the premium nature of these bottles, while allowing for the team to easily update the packaging whenever these unique whiskies are found.

The GlenAllachie 35-year-old is their oldest core release to date. Taking the essence of the core brand, this elevated design included a lavish hand-carved oak box and a hand-written notebook from Billy Walker, the Master Distiller, to give a personal insight into his process which added an emotive surprise for the consumers.

Distillery Select Series– The Dalmore

Limited Edition / Packaging Design

Dingle Distillery

Brand Refresh / Packaging Design / Website Design

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A new level of luxury in tequila – Patrón Tequila

Lisa Addie — Wed, 09 Sep 2020 11:05:12 +0000

The Art Of Gifting – Patrón Limited Edition

For five consecutive years, from 2015 onward our creative team had the privilege of collaborating with Patrón Tequila to craft a series of 1 Litre Limited Edition bottles for their iconic Silver Tequila.

This project was not just about design; it was about storytelling, heritage and creating a lasting impression. Our aim was to position the Limited Edition Tequila within the gifting market, offering designs that would evolve annually and serve as collectable items that customers would eagerly anticipate each year.

To truly immerse ourselves in the essence of Patrón, we travelled to the Hacienda Patrón in Jalisco, Mexico and had the honour of discovering the heart and soul of the brand first hand. Walking through the agave fields, witnessing the traditional tahona process and connecting with those who dedicate their lives to creating Patrón served as the ultimate creative inspiration.

We worked closely with our team in the USA and the client team in Mexico to ensure delivery of the project was of the highest standard, including leading on technical production and sourcing with international suppliers on behalf of Patrón Spirits. Within the first two years, our success was proven by the 300,000 units selling out and surpassing client expectations on rate of sale.

Distillery Select Series– The Dalmore

Limited Edition / Packaging Design

Dingle Distillery

Brand Refresh / Packaging Design / Website Design

The post A new level of luxury in tequila – Patrón Tequila appeared first on Threebrand.

Galway’s first legal whiskey in over a century– Micil Distillery

Lisa Addie — Wed, 24 Jul 2024 11:22:50 +0000

The first legal whiskey to be distilled in Galway in over a century – Micil Distillery

Micil Distillery, a family of poitín distillers from the West of Ireland, are making their mark on the Irish whiskey industry with the first legal whiskey to be distilled in Galway in over a century. The double distilled peated single malt is finished in Palo Cortado, Amantillado and Pedro Ximénez casks and is limited to just 360 bottles.

The super exclusive release is the brand’s most premium offer to date and therefore dictated a visual design worthy of such prestige.

The core bottle is embellished with 3D print embossing and gold foil screenprint. Whilst a striking black with gold foil secondary label echoes the visual DNA of the core range. The bottle is topped off with a bold red wax seal to add a handcrafted and authentic feel.

The secondary box features a colourful artwork that is an abstract interpretation of the tapestry of culture that is Galway City. Threads of creativity, rebellion and free-spirited expression run through the city and we aimed to bring this vibrant and bohemian attitude to life with fluid and colourful art. Paired with a black covering and gold foil accents the pack is strikingly simple and premium.

Sláinte Mhaith!

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In pursuit of Speyside Peated Perfection – Meikle Tòir

Lisa Addie — Wed, 27 Sep 2023 12:55:43 +0000

In Pursuit of Speyside Peated Perfection - Meikle Tòir

Guided by revered Master Distiller, Billy Walker, ‘Meikle Tòir’ (‘Big Pursuit’) captures the journey that The GlenAllachie Distillery embarked on five years ago. To carefully craft and cask-perfect a peerless peated single malt at their Speyside Distillery.

Working very closely with the GlenAllachie team, threebrand helped with the visual brand strategy and brand naming conventions that led to the unique look and title for the range.

We commissioned Scottish illustrator Iain McIntosh to hand-draw the distilleries rugged and beautiful Speyside home. The illustration captures Ben Rinnes – the highest point in the surrounding area – and the layers of strata that have formed over the years in the area. The illustration is deeply embossed into the box and label to add tactility to the customer’s experience.

An earthy colour palette symbolises the surrounding moss, oak, heather and sky to allow easy navigation of the range.

We also extended our brand look and feel into an immersive the web design that conveys the heart of their craftsmanship.

The layout is intuitive and elegant, guiding users seamlessly through the whiskies story, product range, and stockist. Subtle animations and interactive elements enhance engagement, while the design prioritises easy navigation across devices. The result is a digital home as refined and crafted as the whisky itself.

Distillery Select Series– The Dalmore

Limited Edition / Packaging Design

Dingle Distillery

Brand Refresh / Packaging Design / Website Design

The post In pursuit of Speyside Peated Perfection – Meikle Tòir appeared first on Threebrand.

Straight-talking gin from Brooklyn, NYC – Greenhook Ginsmiths

Lisa Addie — Mon, 17 May 2021 09:29:17 +0000

Greenhook Ginsmiths

Working with brand owner Steve DeAngelo, we created the initial identity and packaging for Greenhook Ginsmiths in 2012. The look and feel was based on the premise that it’s the delicate details that make a world of difference. We captured the subtleties of flavour and the distilling processes that are unique to Greenhook.

This bold and impactful look had immediate call-out in premium bars and won Gold at the International Packaging Design Pentawards.

The brand has gone from strength to strength and in 2020 we worked together once again to refresh their packaging.

A key ask was to create a more unique and premium look, creating even more cut through in both a bar environment and the increasily busy world of direct to consumer online sales.

We created a bespoke bottle design and amplified the recognised visual strengths of the existing Greenhook brand identity. With clever use of brand colours, paper selection, badging and production techniques we delivered a new premium feel to the brand.

The bottle design echoes the brickwork seen within the distillery home and creates distinctiveness in a market that is now much busier than when the brand first launched.

Distillery Select Series– The Dalmore

Limited Edition / Packaging Design

Dingle Distillery

Brand Refresh / Packaging Design / Website Design

The post Straight-talking gin from Brooklyn, NYC – Greenhook Ginsmiths appeared first on Threebrand.

Global Travel Exclusive – Penderyn Welsh Whisky

Lisa Addie — Mon, 26 Feb 2024 11:21:41 +0000

Welsh Single Malt Meets Global Travel Retail - Penderyn

Penderyn ‘Faraday’ Welsh single malt whisky is a travel retail exclusive within Penderyn’s award-winning range of Welsh whiskies.

We were asked to refresh Penderyn’s travel retail packaging experience to provide a stronger appeal to travelling and gift-seeking consumers. The desire was to amplify the unique production process and the liquid’s flavourful profile.

Named after Penderyn’s distinctive Faraday Still, designed by Dr David Faraday, the ancestor of distinguished Victorian scientist, Michael Faraday. Dr Faraday’s unique still was meticulously engineered to increase flavour, strength and purity.

The carton design features various science-inspired illustrations, depicting swirling flavours within the spirit. This is paired with an elegant and elevated reflection of the domestic Penderyn bottle labelling.

Distillery Select Series– The Dalmore

Limited Edition / Packaging Design

Dingle Distillery

Brand Refresh / Packaging Design / Website Design

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Let the Grain Reign – Blackwater Irish Whisky

Lisa Addie — Fri, 02 Feb 2024 15:09:17 +0000

Let The Grain Reign – Blackwater Distillery

Following the successful launch of the Dirtgrain Manifesto Release, Blackwater Distillery are making its mark on the whisky industry with the launch of a core range of single barrel releases.

Peter Mulryan and the Blackwater Distillery team’s attitude is one of passion and their story captures over 30 years of research into the history and origins of Irish Whisky. They champion mash bill transparency and creativity. They know flavour starts in the field and that people make better decisions than machines.

Blackwater Distillery stands against the specifications set out in the Irish Technical File and believes Irish Whisky belongs to us all, not the select few. Their grain is Irish, grown and malted. They required a premium approach for their branding and packaging solution to encapsulate the brand’s storytelling and character. Representing this defiance to the strict regulations, we created a dramatic clenched fist illustration, created in collaboration with Irish illustrator Steve Doogan. The fist holds mixed grains aloft in a powerful and confident ‘rallying’ way. This symbolises the importance of mixed grain in Blackwater’s whisky mash bills and to the flavour profile of the liquid.

For the packaging, we began with a unique, heritage-inspired bottle from Estal Glass. Made with recycled glass, the bottle has a natural flint colour and is topped with a sustainable ‘corkcoal’ stopper.

Reverse printed on the back of the bottle, the fist illustration shows through the liquid, capturing the brand’s defiant character within every drop.

Enveloping the lower third of the bottle, the wrap-around label carries non-traditional flavour and taste profiles, along with the breakdown of the unique mash bills. Blackwater’s unapologetically unique personality is captured within the unusual naming of each release. Namely, ‘Peat the Magic Dragon’, ‘Starburst Spice Bag’ and ‘Planxty Wilcox’.

Finally, a secondary box with a frame structure showcases the luxury detailing on the label. Accents of copper foil bring the two elements together and both the brand’s manifesto and a note from Peter are visible on the box side panels.

This is a premium whisky presentation with unique touchpoints and layers of storytelling for a brand that is full of character. The first release sold out within days of launch and the second release is now highly anticipated.

Dirtgrain Manifesto Release – Blackwater Distillery

The Manifesto Release is a rebirth of Irish Whisky. A two-part rigid secondary box is home to four 200ml unique flask-shaped bottles. A linocut fist and grain illustration lead the brand iconography, whilst scanned annotations and notes from Peter’s years of research are peppered across the pack exterior.

Our icon created by Irish illustrator Steve Doogan, shows a fist holding the grain aloft, championing the most important component of the whisky.

The bottle labelling features the Dirtgrain Irish Whisky brand identity on a three-part illusion label. Foil accents add premium cues to the pack and sit alongside the brand’s unique mash bill recipes and flavour profiles.

Limited to 1000 packs only, the pack was released via ballot ahead of Christmas 2022 and via selected specialist retailers.

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