Since 2015, we have been working alongside Patron Spirits to develop a gifting range that drives increased sales and customer engagement. Patron simply wanted to tap into the gifting market and our solution was to upsize their silver tequila to a 1 liter bottle and each year release a limited edition packaging, that as interest grew, would become collectable and sought after.
Just two years later our success was proven by the 300,000 run selling out and surpassing client expectations on rate of sale.
Each edition is inspired by the history and heritage of Patron tequila itself. The first edition saw their iconic bee recreated in a stunning pewter label with crystalised stopper. Since, inspiration has come from the art deco streets of Mexico city and storytelling the hand-crafted tequila production process, to name just two.
We worked closely with our team in the USA, as well as our client in Mexico to ensure delivery of the project was of the highest standard. We also lead on technical production and sourcing of international suppliers on behalf of Patron Spirits.
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