William Grant & Sons were launching a range of rare and aged whiskies, which blended exclusivity with sophistication and artistry. Aimed to appeal to whisky aficionados across the globe, we created a bespoke core pack design, which echoed the ledgers where the whisky was recorded over time, whilst conveying the artistry of the blending. Individual expressions created for core global markets and customers each had their own identity through elevated secondary structures and labelling. A number of tools were also created to assist the sales team in telling the Rare Cask Reserves story.
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