Cranks

All About Food were looking to refresh Cranks, their own brand of pioneering vegetarian food. We were tasked to create a new packaging look and feel that was mindful of Crank’s heritage, which dates back to the start of the vegetarian movement, but delivers youth and will appeal to ‘flexitarians’.

The result was quirky and attractive naming conventions, a strong use of colour and illustrations provide a distinctive and ownable look.


We're an international branding and design agency, delivering outstanding creative solutions.


Boat 1502U, Shore, Leith, Edinburgh
EH6 6QW


+44 (0)131 454 2030
info@threebrand.com


©threebrand design Ltd