Briefed to create a hero campaign that showcased the brand’s delicious and varied flavours and its use of locally-sourced barley and coastal botanicals. The creative solution needed to be adaptable across on/off premise, PR, digital and social platforms.
The Garden of Eden conjures images of a paradise offering delicious flavours and spectacular beauty – a taste temptation. Leveraging this creative inspiration, we developed a campaign to recreate the sentiment of stepping into a beautiful and abundant garden full of colour, taste, and variety…the Garden of Eden Mill. This platform was then deployed across a variety of channels and support materials increasing visibility, consumer awareness, and brand recognition.
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