Kinsale Mead

Having tasted and fallen in love with Mead – an alcoholic beverage created by fermenting honey and water – on their world travels, Dennis and Kate decided to establish their own meadery in the lovely seaside resort of Kinsale, Ireland.

Working alongside Bord Bia, we established the brand and developed the bottle design. The resulting look uses simple typefaces and a limited colour palette on a hexagon shaped label to create an appeling brand look. Strong illustration captures the essence of the liquid’s character or serve moment.

Our relationship with Kinsale was extended in 2020 and we looked at a design for their new Merlot Barrel Aged Mead. Kinsale’s first extension of their core range sees their mead aged in specially chosen wine barrels from regions in Europe where Irish Soldiers settled in the 17th Century. Affectionately known as the ‘Wild Geese’, these soldiers and their story became the underlying theme of theses labels. As a more premium Mead, the packaging also raised the bar of perceived quality.

We started with the premise that the small, delicate details make a world of difference. We created a brand and packaging look and feel that captures the subtilties of flavor and the distilling process that are unique to Greenhook. By using neon accent colours this bold and impactful look had immediate bar call out and went on to win Gold at The Pentawards.

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