Heineken USA 

Driven by the huge growth in demand for craft beer, Heineken USA needed a distinct look for its seasonal limited edition ales, all under the iconic Newcastle Brown Ale brand, whilst reflecting the real ‘craft’ heritage of the beer.

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We started with the premise that the small, delicate details make a world of difference. We created a brand and packaging look and feel that captures the subtilties of flavor and the distilling process that are unique to Greenhook. By using neon accent colours this bold and impactful look had immediate bar call out and went on to win Gold at The Pentawards.

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