New start-up brewery based in Shizuoka, Japan. The brewery focuses on American Californian inspired brews for the burgeoning thirst for import style beers. Our task was to create the brand and also the range personality. We created a ‘Hop Dude’ icon, who takes the drinker on journeys of discovery across the range of beers.
As the range expands, we have created other characters to join the ‘Hop Dude’ on his ethereal journey through beer. The brand is also applied to their own Tap House in the city as well as a pop-up bars. The packaging was shortlisted at the Roses Creative Awards for illustration usage. Illustration by Simon Henshaw.
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