The Art Of Gifting – Patrón Limited Edition
For five consecutive years, from 2015 onward our creative team had the privilege of collaborating with Patrón Tequila to craft a series of 1 Litre Limited Edition bottles for their iconic Silver Tequila.
This project was not just about design; it was about storytelling, heritage and creating a lasting impression. Our aim was to position the Limited Edition Tequila within the gifting market, offering designs that would evolve annually and serve as collectable items that customers would eagerly anticipate each year.
To truly immerse ourselves in the essence of Patrón, we travelled to the Hacienda Patrón in Jalisco, Mexico and had the honour of discovering the heart and soul of the brand first hand. Walking through the agave fields, witnessing the traditional tahona process and connecting with those who dedicate their lives to creating Patrón served as the ultimate creative inspiration.
We worked closely with our team in the USA and the client team in Mexico to ensure delivery of the project was of the highest standard, including leading on technical production and sourcing with international suppliers on behalf of Patrón Spirits. Within the first two years, our success was proven by the 300,000 units selling out and surpassing client expectations on rate of sale.