I Am the Greatest, Muhammad Ali at the O2

We were tasked  by Cubit Design,  to assit with the creation of an engaging visual exhibition, celebrating the life and accomplishments of the American sporting legend, Muhammad Ali for their client CID Exhibitions. Using key imagery sourced from The Muhammad Ali Center in Louisville as well as photo libraries,  physical artefacts, contemporaneous film, video and press coverage plus materials from Mr Trevor Beattie's private collection,  an experience that conveys the history and achievements of this true legend of the ring was delivered.

"The collection has clearly been assembled with a great deal of thought and care and genuine affection. But it is a shrine, rather than a mausoleum." The Daily Telegraph


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