Graham's the Family Dairy were very quick to see the growing demand for healthier and benefit driven dairy products. This new category demanded modern presentation of products and moved away from traditional dairy category design themes and cues.
We agreed with Graham's that the existing core range was ‘naturally good for you’ in feel, but a different packaging design strategy was needed to allow stronger benefit driven branding for the new products launching in this new 'healthier' category.
The results have seen the creation of the ‘Graham's Goodness’, ‘Skyr’ and ‘Protein’ ranges. Each is still strongly Graham's branded, but each have their own personality to convey health benefits and messaging.
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