Findowie Farmhouse is the latest brand to be brought to market by Strathmore Foods, Scotland's largest ready-meal manufacturer, who saw an opportunity to make venison available in the ready-meal market as a healthier alternative to other red meats.
With quality and provenance of ingredients at its core, and all meals feature the highest quality Scottish, farmed venison meat, from the family's farm in Dunkeld. This range will sit at the luxury end of the category, competing against premium offerings from M&S, Waitrose, local farm shops and delicatessens.
We were tasked with creating the branding for Findowie Farmhouse and the packaging for the new range. The branding and packing were to have a contemporary feel, nod to the estate’s heritage and reinforce the family values at the heart of the brand. Our developed brand marque features a dominant typeface, and gold accents to provide premium cues. Our packaging solution uses colour coding to help aid shopability, and prominent imagery which helps educate the consumer on quality and taste.
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