Working with Diageo USA we were tasked with creating an ultra-premium range of tools for Don Julio tequila in the on-premise market, specifically nightclubs and lounges. Initially looking at the ‘Blanco’ liquid, we created bespoke designs that accentuated the brand’s core visual equity. Through luxurious finishes, branded illumination and specific detailing we created both a serve tray and bottle glorifier that would stand out from the crown in any busy nightclub or bar!