Craft Brew Alliance approached us to carry out a full design refresh on their Nantucket based brand, Cisco Brewers. Our goal was to capture a New England coastal lifestyle and the brand’s developed positioning of ‘Life is Better by the Water’.
As a brand already well-established in the local catchment we were mindful to retain some attributes of the existing look and feel, namely the illustration subjects, but reinvented these in a more modern and appealing way. Each variant stands apart through clear colour coding, using a North East colour palette and unique illustrations and naming conventions.
Addressing brand hierarchy we have structure and consistency across the range.
Work included brand marque development, primary and secondary packaging as well as a Brand Book and illustration of signage and tap handles.
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