The Bronx Brewery wanted to refresh its brand position, preparing it for wider market growth. The goal was to create consistency across the variants and reflect the grit and soul of their namesake borough. We created a strong brand marque and pack hierarchy, supported by illustrative content that echoed the artististic talent of Bronx based artists.
Collaborations were achieved with well known, local artists, including Andre Trainor, Lexi Bella and Daniel Hauben. The branding and packaging successfully picked up Gold for Label Design at the World Beer Awards.
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