Continuously striving to elevate the standards of tequila, Patrón’s El Alto is the Pinnacle of Prestige. We are proud to have created primary and secondary packaging for this beautifully crafted, ultra-premium tequila. During extensive consumer research, our concept tested above benchmark across all touchpoints.
We started with a bespoke Blue Weber Agave leaf inspired bottle, the Patrón branding is embossed in gold and is topped with a unique textured ball Zamac stopper, reflective of the volcanic soil of the Jalisco highlands, and a fret cut gold and teal metal neck collar.
To add impact and prestige we created and produced a secondary box . The result is a masterpiece of fusion between structure, paper board, production techniques and tactile packaging. A rigid box outer sleeve glides over the inner paper board leaves, styled to simulate the opening of the blue agave leaves, and joins the rigid box base which safely nestles the bottle.
The packaging features a beautiful teal blue printed textured board, enhanced with deep sculpted embossed filigree. The iconic Patrón branding and bee is stunningly gold foil blocked, with a kiss cut embossed gold foil agave graphic at the base.
True perfection.
Since launch, El Alto has been enjoyed by the world’s elite, including Tiesto and Missy Elliot.
Limited Edition / Packaging Design
Packaging Design