Dos Equis MPA

A new and important extension to the Dos Equis Mexican beer brand owned by Heineken. Branding needed to reinforce the synonymous brand iconography of Dos Equis, whilst creating a highly impactful presentation across all on and off premise materials.

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We started with the premise that the small, delicate details make a world of difference. We created a brand and packaging look and feel that captures the subtilties of flavor and the distilling process that are unique to Greenhook. By using neon accent colours this bold and impactful look had immediate bar call out and went on to win Gold at The Pentawards.

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